Privacy Policy

Pulsora, Inc. ("Pulsora", "we", "our" or "us") respects your privacy. This Privacy Policy explains how we collect, use and share personal information when you visit www.pulsora.com and our other websites that link to this policy (the "Site"), contact us, register for our webinars and events, or receive marketing emails from us. "Personal information" means any information that relates to an identified or identifiable person.

This policy does not cover information our customers put into the Pulsora platform. Our agreements with those customers govern that information.

1. Who is responsible for your information

Pulsora, Inc. is the controller of the personal information described in this policy. You can contact us using the details in Section 14.

2. Information we collect

Information you give us

• Requests and inquiries. When you request a demo or a quote, or contact us, we collect the information you enter in the form. Depending on the form, this includes your name, work email, company, country, your message, where your company is headquartered, why you are interested in Pulsora, how you heard about us, how many employees your company has, the service you need and when you need it. Fields marked as required are needed for us to respond. If you leave them out, we cannot process your request.
• Webinars and events. When you register for a webinar or event, we collect the details you submit. Our webinars run on Zoom, so we pass your registration details to Zoom.
• Marketing preferences. When you tell us you no longer want to hear from us, we record that choice.
• Job applications. When you apply for a job, we collect the information in your application and resume. If you apply through a third-party platform such as LinkedIn or Glassdoor, we collect the information you make available to us through that platform.

Information we collect automatically

When you visit the Site, we and our partners collect information about your device and your visit, such as your IP address, browser and device type, language and time zone, the pages you view, the time and length of your visit, the page that referred you, and actions you take on the Site, such as visiting a product tour page or submitting a form.

With your advertising consent, we also record the details of your most recent visit from an ad or campaign link, such as the campaign name, the referring page and the click identifier added by Google, Microsoft or LinkedIn. We keep these details in a cookie that expires 90 days after it is last updated, and we add them to the forms on the Site that can receive them when you submit one, so we know which campaign brought you to us.

We collect most of this information with cookies and similar technologies. Section 4 explains how they work and the choices you have.

Information from other sources

• Business contact information. We obtain the names, job titles, companies and work email addresses of people at organizations we believe may be interested in our services. Our sources are our own records of past contacts, business contact data providers such as Apollo.io and Clay, and publicly available professional profiles, such as LinkedIn profiles. Where we cannot find a work email address, we may work it out from the company's usual email format. We check addresses with an email verification service before we use them.
• Advertising partners. Our advertising partners send us reports about how our ads perform.

3. How we use your information and our legal bases

If you are in the European Economic Area (EEA) or the United Kingdom, we rely on the legal bases shown below.

To respond to your request, prepare a quote, arrange a demo or call, and give you information you ask for.
Legal basis (EEA and UK): Our legitimate interest in responding to business inquiries. Where you ask us to take steps before entering a contract with us, those pre-contract steps.

To run webinars and events you register for.
Legal basis (EEA and UK): Our legitimate interest in running the event you asked to attend

To send marketing emails to business contacts.
Legal basis (EEA and UK): Our legitimate interest in promoting our services to organizations, or your consent where the law requires it

To keep a record of marketing opt-outs so we do not market to you again.
Legal basis (EEA and UK): Our legitimate interest in respecting your choice

To measure the performance of our ads and show our ads to people who visited the Site.
Legal basis (EEA and UK): Your consent, given through the cookie settings

To understand how the Site is used and improve it.
Legal basis (EEA and UK): Your consent, given through the cookie settings

To keep the Site secure and prevent fraud and misuse.
Legal basis (EEA and UK): Our legitimate interest in protecting the Site and our business

To consider job applications.
Legal basis (EEA and UK): Steps you ask us to take before entering a contract

To comply with the law and protect our legal rights.
Legal basis (EEA and UK): Legal obligation, or our legitimate interest in protecting our rights

Where we rely on legitimate interests, you can object, as described in Section 10.

4. Cookies and similar technologies

Cookies are small files stored in your browser. Similar technologies include pixels, tags and scripts that collect information about your visit.

Your choice

When you first visit the Site, a cookie banner asks for your choice. Before you make a choice, we use only strictly necessary cookies. Analytics technologies load only if you allow analytics cookies, and advertising technologies load only if you allow advertising cookies.

You can change your choice at any time with the cookie settings button at the bottom left of the page. If you withdraw your consent, the analytics and advertising technologies stop collecting information, and we delete the cookies they set on our Site. Cookies that a partner set on its own domain, such as LinkedIn's or Microsoft's, stay in your browser until they expire or you delete them in your browser settings. Withdrawing consent does not affect processing that took place before.

The cookie settings list the cookies we use, sorted by category:

Categories

• Strictly necessary. Needed for the Site to work securely, for our forms to load, and to remember your cookie choice. These do not need your consent.
• Analytics. Help us understand how visitors use the Site. We use Matomo and HubSpot. We also use PromptWatch, which records the page address, the referring page, your browser language and your time zone, without setting cookies.
• Advertising. Measure the performance of our ads and let us show our ads to people who visited the Site. Section 5 lists our advertising partners.

5. Advertising partners

With your advertising consent, the following partners collect information about your visit. What each partner collects depends on how we set it up.

• Google (Google Ads). Measures page visits, engagement such as time on the Site, and form submissions, and lets us show our ads to people who visited the Site.
• LinkedIn (LinkedIn Insight Tag). Measures page visits, engagement and form submissions, and may let us show our ads on LinkedIn to people who visited the Site.
• Microsoft (Microsoft Advertising). Measures page visits and engagement for advertising on Microsoft's network.
• OpenAI (ChatGPT ads). Measures page visits and quote requests for advertising in ChatGPT. OpenAI uses a cookie called __obref to recognize your browser, which expires 365 days after it is created. When you arrive from an OpenAI ad, it also sets a cookie called __oppref to record the ad click, which expires 30 days after the latest click.

Hashed contact details. With your advertising consent, Google and OpenAI may receive contact details you enter on the Site, such as your email address, in hashed form. Hashing converts the details into a code in your browser. The partner can compare the code with information it already holds to link a visit or form submission to an ad. Hashed details are still personal information.

These partners also use the information under their own privacy policies. Some of them offer ad preference settings in their own services. Those settings are separate from your cookie choice on the Site.

6. Marketing to business contacts

We send emails about our services to people at organizations we believe may be interested in them, where the rules that apply to the recipient allow it, and with consent where those rules require it. We use business contact information we obtained as described in Section 2. Our outreach emails are sent as plain text, without tracking whether you open them or click a link.

Every marketing email tells you how to opt out. When you opt out, we add your email address to a block list so we do not send you marketing again. This does not stop us replying if you contact us later.

7. How we share your information

• Service providers. We use providers for website hosting, content delivery and security, web fonts, consent management, tag management, forms and customer records, analytics, webinars, email outreach, contact data and email verification. They include Webflow, Cloudflare, Google, HubSpot, CookieYes, Matomo, PromptWatch, Zoom and Instantly.
• Advertising partners, as described in Section 5.
• Legal and safety. When we believe disclosure is required by law, or needed to protect the rights, property or safety of Pulsora, our users or others.
• Business transfers. As part of a merger, acquisition, financing or sale of assets, subject to applicable data protection law.
• With your consent or at your direction.

We do not sell your personal information.

8. International transfers

Pulsora is based in the United States, and our providers and partners may process personal information in the United States and other countries. When we transfer personal information from the EEA or the United Kingdom to a country without an adequacy decision, we use the European Commission's Standard Contractual Clauses and, for the United Kingdom, the International Data Transfer Addendum. You can ask us for a copy of these safeguards using the contact details in Section 14.

9. How long we keep your information

• Inquiries, quote and demo requests, and business contact records: Three years after our last interaction with you
• Webinar and event registrations: Two years after the event
• Job applications: Twelve months after the role is filled
• Marketing opt-out records: As long as needed to honor your request
• Campaign details stored in your browser: 90 days after the cookie was last updated, unless you delete it or withdraw consent sooner
• Campaign details submitted with a form: With the related inquiry record
• Cookies: As shown in the cookie settings
• Analytics data held by us: Up to 25 months
• Consent records: One year, which is how long your cookie choice is stored

Our advertising and analytics partners keep the information they collect under their own retention rules. We may keep information longer where the law requires it or to establish or defend legal claims.

10. Your rights

Direct marketing. You can object at any time to our use of your personal information for direct marketing, including any profiling for that purpose, by replying to opt out or by emailing privacy@pulsora.com. We will then stop using your information for those purposes.

If you are in the EEA or the United Kingdom, you also have the following rights, subject to the conditions and exceptions in the law:

• access your personal information and receive a copy;
• correct inaccurate information;
• delete your information;
• restrict or object to our use of it;
• receive your information in a portable format;
• withdraw your consent at any time, without affecting earlier processing; and
• complain to a supervisory authority, such as the Information Commission's Office in the UK or the authority where you live or work.

To exercise these rights, email privacy@pulsora.com. We may ask you to verify your identity. We respond within one month, which the law allows us to extend in some cases.

Complaints. If you have a complaint about how we handle your personal information, email privacy@pulsora.com or write to us at the address in Section 14. We will acknowledge your complaint within 30 days, investigate it, keep you informed, and tell you the outcome without undue delay.

11. Additional information for California residents

If you live in California, you have the right to know what personal information we collect about you, to correct it, to delete it, and to opt out of its sale or sharing, and not to be treated differently for using these rights. We do not sell personal information. When you allow advertising cookies, our advertising partners' collection of information on the Site may count as "sharing" for cross-context behavioral advertising under California law. You can opt out at any time by turning off advertising cookies in the cookie settings, and we treat a Global Privacy Control signal from your browser as a request to opt out. To make a request, email privacy@pulsora.com. You can use an authorized agent.

12. Automated decisions

We do not make decisions about you based solely on automated processing that have legal or similarly significant effects on you.

13. Security and children

We use technical and organizational measures designed to protect personal information. No method of transmission or storage is fully secure, so we cannot guarantee absolute security.

The Site is intended for business users and is not directed to children. We do not knowingly collect personal information from children under 13. If you believe a child has given us personal information, contact us so we can investigate and take appropriate action, including deletion where required.

14. Contact us

For questions about this policy or your information, email privacy@pulsora.com or write to:

Pulsora, Inc.
3321 Octavia Street
San Francisco CA 94123
United States

15. Changes to this policy

We will post any changes on this page and update the date at the top. We will give notice of material changes as the law requires, including before we use personal information for a new purpose where the law requires it.

16. Reporting unethical behavior

We take reports of unethical behavior seriously. You can report a concern through our ethics complaint form. We use the information in a report, including information about people named in it, only to investigate and address the concern, and we share it only with the people who need it for that purpose.